A proprietary framework designed by expert researchers, F500 senior executives, and former BCG strategists. Break down any business problem into its constituent parts and follow a structured path to answers.
Built from thousands of research projects across industries. The ontology captures what actually matters when decomposing complex business questions.
Created by PhD researchers, former McKinsey and BCG consultants, and F500 executives who've commissioned millions in research. Their expertise, encoded.
Start with a fuzzy business question. The ontology guides you through breaking it into researchable components. No more jumping straight to a survey.
The framework tells you what to learn. Then it suggests which methods—surveys, behavioral tests, interviews, secondary data—will actually answer each piece.
Your organization's research learnings can extend the ontology. Build cumulative knowledge instead of starting from scratch every project.
Junior researchers produce senior-quality research designs. The ontology encodes the judgment that usually takes years to develop.
30-minute demo. We'll show you exactly how it works for your use case.
Book Your DemoWe show you what real people really do, not just what survey respondents say. An all-in-one platform with automated surveys, global panels, behavioral measurement. Statistical insights in days, not months.
End-to-end AI assistance throughout the research lifecycle. Go from question to fielded project in minutes.
We organize a suite of traditional and advanced AI research tools to give a 360 degree view of your question.
Statistics, not just "stories." Our workflows implement Bayesian statistics by default, using our patented behavioral tests.
Get the research you need in days, not months.
No credit card. No commitment.