Move beyond demographics. Identify segments based on behaviors, needs, and values—including hard-to-reach groups like high-income earners and emerging market consumers. Globally, by market, or down to the neighborhood level.
Cluster customers by what they do, not just who they are. Segments based on actual behavior are more actionable than demographics alone.
High-net-worth individuals, emerging market consumers, niche professionals—audiences that ignore surveys. We observe their behavior instead of asking for their time.
Understand the jobs customers hire your product to do. Segment by underlying needs to unlock new opportunities.
Build segments across worldwide markets, developed or emerging, by region—or drill down to cities, ZIP codes, and neighborhoods. Same rigor at every scale.
Layer segmentation across age, income, psychographics, and custom attributes. Understand how segments shift across different demographic cuts.
Segments are only useful if you can reach them. We ensure every segment maps to targetable audiences in media platforms.
Get segment profiles, sizing, and targeting criteria. Everything you need to activate across marketing, product, and sales.
30-minute demo. We'll show you exactly how it works for your use case.
Book Your DemoWe show you what real people really do, not just what survey respondents say. An all-in-one platform with automated surveys, global panels, behavioral measurement. Statistical insights in days, not months.
End-to-end AI assistance throughout the research lifecycle. Go from question to fielded project in minutes.
We organize a suite of traditional and advanced AI research tools to give a 360 degree view of your question.
Statistics, not just "stories." Our workflows implement Bayesian statistics by default, using our patented behavioral tests.
Get the research you need in days, not months.
No credit card. No commitment.